Western society has valued thinness since Twiggy burst on the fashion landscape in 1966 and began the love affair of the fashion industry with women who are a size 2 and smaller. This affair has become so ingrained into society that the number of infomercials selling diet and exercise products only continues to rise year after year.
The weight loss industry is a multi-billion-dollar concern that capitalizes on negative body images which children, teens and adults and seniors get from the intense advertising campaigns and marketing ploys used by fashion designers and makeup divas. Some of these infomercials actually focus on senior population, using models who say they are over 60 but don’t look a day over 45.
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