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Rosalind’s Fashions Is A Tribute To A Mother Lost To Cancer

Tim and Mona Davis, owners of Rosalind’s Fashions, which just opened in the Village Plaza on Easton Avenue.


It was a chance trip to a township restaurant that led the owners of Rosalind’s Fashion to pick Franklin as their store’s new home.

The store, located in the Village Plaza shopping center at 1075 Easton Ave., held its grand opening on March 31. It occupies the space formerly held by longtime tenant R&R Printing.

Co-owner Mona Davis said it was the couple’s 11-year-old son, Nathaniel, who first saw the space during a trip to a local restaurant.

“We came over here, looked in the window, and a week later” signed the lease, she said.

That was in early March, she said.

“This place was totally gutted out,” said co-owner Tim Davis, Mona’s husband.

Tim Davis said that he sat in the parking lot one day to see what kind of traffic the plaza generated.

“I spoke with my wife and she loved it, and here we are,” he said.

The couple, who live in Piscataway, was already familiar with Somerset through their son’s soccer activities, Tim Davis said.

Rosalind’s Fashions got it’s start two years ago in Plainfield, about a year following the death of Mona Davis’ mother.

“My mother passed away three years ago from ovarian cancer, so that’s why the store’s named Rosalind’s Fashions,” she said. “She was also very fashionable.”

“We had a two-year stint in Plainfield, and when our lease was up, we moved on to bigger and better things,” Tim Davis said.

The store stocks a variety of women’s fashion items, from dresses, jumpsuits and leggings to jeans, sweaters and purses.

“Pretty much, we cover everything,” Mona Davis said.

Mona Davis said she’s loved fashion since she was a little girl.

“I always loved the style of different clothing and the way it fits on the woman’s body,” she said. “Anything about fashion I just love. From a little girl, I’ve been very intrigued.”

The store will be open from 10 a.m. to 6 p.m. seven days a week until the couple sees what customer traffic is like, Mona Davis said.

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