University Shell’s New Owners Seek To Appeal To Somerset Residents

Christian Guerrero, left, and Evan Ahmed, right, the new owners of University Shell in New Brunswick.

NEW BRUNSWICK – The new owners of University Shell on Easton Avenue want to expand their reach beyond the city’s borders.

In an effort to appeal to Franklin auto owners bordering the Hub City, partners Evan Ahmed and Christian Guerrero are offering free auto pickup and delivery to Somerset residents who have service appointments with them.

Ahmed and Guerrero officially took over the gas station and service center at the end of June. Despite the new ownership, Ahmed said no major changes are planned.

“None of the services are going to change, if anything, they’re going to get better,” Ahmed said. “We have the same technicians working on their cars, just new faces up front.”

Ahmed said he’s been familiar with University Shell for more than 15 years. His family’s business, The Tire Barn in North Brunswick, supplied the station with its tires.

“I became friends with the previous owners, and asked them when they’re ready to retire to come talk to me because I’d love to buy their business,” Ahmed said. “Probably about a year ago, they came to me and said they were ready to sell.”

Ahmed called Guerrero, his friend of about 20 years, and asked him if he’d like to partner in the venture.

“I’m an entrepreneur,” Guerrero said. “I saw an opportunity and I know his family and I respect his family’s business and their work ethic, and I respect his business opinion, and I figured it would be a good opportunity to get my hands into something different.”

Guerrero is the founder of Service King, a business that installs and services all types of athletic-related equipment.

One of the former owners, Mike Roth, has stayed on as a technician, Ahmed said.

“Our technicians are all ASE certified,” he said. “We probably have over 60 years of experience in our technicians.”

In a time when some auto service centers are less than honorable, Ahmed said, the new University Shell, “will do things the right way.”

“We’re an honest, upstanding business,” he said. “We’re not going to upsell anybody. If you don’t need something, it’s not going to get sold.”

Repair work is guaranteed for 12 months or 12,000 miles, he said.

The repair shop is open 6 a.m. to 4 p.m. Monday through Friday and 6 a.m. to noon on Saturdays. The gas station is open until 10 p.m. Monday through Friday, 8 p.m. on Saturday and 6 p.m. on Sunday.

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