
Shashi Mittal is clearly excited as he takes visitors through his newly opened supermarket.
“All of our products come from different parts of the world,” he says. “Very high quality, a lot of healthy options.”
Mittal and three partners have opened Star Bazaar in the Easton Franklin Shopping Center at Cedar Grove Lane and Easton Avenue. The store takes up the remaining space in what used to be the Drug Fair building.
The roughly 10,000-square-foot store carries an extensive selection of Indian, Pakistani and Bangladeshi food, fresh fruits and vegetables and frozen food.
“We have a large variety of frozen food, Mittal said. “No other store in the area” carries as large a section of Indian frozen food as his, he said.
Mittal and his partners own a Star Bazaar in Lawrenceville, he said, adding that he has about 20 years in the business.
The store offers a selection of organic food, Mittal said, including beans, rice, fruits, lentils and flours.
“A lot of the vegetables in our store you won’t find in any supermarket,” he said, as he pointed out items such as long beans and white pumpkin. “The varieties we have are unique and very fresh.”
Mittal said the product department of the store has the feel of “a big farmer’s market.”
He’s able to keep prices affordable, he said, by buying in bulk from wholesalers.
“We don’t have third-party vendors, everything is bought by us, so we can keep our prices down,” he said.
The store will be open seven days a week, from 9 a.m. to 9 p.m.