P.I.M. Brands executives at their 80,000-square-foot addition groundbreaking May 30. Company CEO and founder Michael Rosenberg is at far right.
P.I.M. Brands – maker of fruit snacks such as Welch’s Fruit Rolls – is expanding its facilities in the township, breaking ground May 30 on an 80,000-square-foot addition to one of its Cottontail Lane buildings.
The $30 million expansion will be home to manufacturing and distribution, as well as a new visitor’s center which will encompass the Welch’s Food Snacks Factory Tour, said Michael G. Rosenberg, the company’s founder and CEO.
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